Wherever you are, I'm already at work.
I |
that run without you.
I'm an Operations and Implementation Specialist who helps businesses streamline operations and leverage AI and workflow automation to improve efficiency and drive growth.
Airtable
Softr
Make
n8n
GoHighLevel
Zapier
Noloco
Zite
ConvertKit
Dubsado
Asana
Gmail
AirtableSoftrMaken8nGoHighLevelZapierNolocoZiteConvertKitDubsadoAsanaGmail
Mercy Aruya
3+ years streamlining operations and building systems.
I've run over 41 projects across real estate, property management, solar, construction, SaaS, and healthcare. My work: fix broken processes, rebuild CRMs, and build the automation and AI workflows teams need to grow without hiring more people.
I didn't start in automation. I started in admin and ops roles, and I kept seeing the same thing: teams weren't failing because of talent or effort.
That's the lens I still use. My Economics background trained me to think in trade-offs, incentives, and leverage, not just tools. I don't automate for the sake of automating. I automate to make work clearer and decisions easier.
Today, I map how work actually flows, fix what breaks under pressure, document it as SOPs, and automate the parts that should run without someone managing them by hand.
Built for businesses whose growth has outpaced their systems.
I've built operating systems for solar companies, real estate agencies, clinics, construction firms, coaching businesses, and SaaS teams. If a process only works because one person remembers how it works, that's what I fix.
Working across the US, UK, Canada, and Australia.
Systems that run themselves.
Built on Airtable, Softr, Make, n8n, and GoHighLevel, across real estate, healthcare, construction, solar, finance, retail, and SaaS.
Operations System Builds
Your scattered tools become one clean dashboard in Airtable or Softr, with the interfaces, forms, and automations to run it.
- Relational database architecture
- Role-based interfaces and dashboards
- SOP documentation built in
- Custom forms and views per team
CRM & Pipeline Implementation
CRM architecture in GoHighLevel or Airtable, built around how your team actually tracks and follows up on leads, not locked to one platform.
- Lead tracking across GoHighLevel and Airtable
- Funnel and pipeline automation
- Follow-up sequencing
- Multi-account / sub-account integration
Process Automation
Make and n8n workflows with AI layered in for real decision-making, not just data-moving.
- End-to-end process mapping
- Make & n8n builds
- Error handling and alerts
- Real-time monitoring
AI Agents
AI layered directly into your inbox, CRM, or intake, built on the data stack you already run, not a bolt-on chatbot.
- Classification and routing logic
- Drafted responses in real time
- Human-in-the-loop review
- Built on your existing data, no new stack
Internal Tools & Client Portals
Branded, self-serve portals built on Softr, Noloco, or Zite, so clients and teams get real-time answers without calling you.
- Client-facing dashboards
- Branded portal design
- Self-serve data views
- No-code app builds
Documented process maps, not just working automations
Role-based views so each person sees only what they need
Optional team training built into the implementation phase
Systems designed to scale without a rebuild
Real systems, built and shipped.
41 projects delivered on Upwork.
Solar Operations Hub
Problem
Project pipeline was split across three disconnected tools plus spreadsheets, so deals stalled between handoffs and commissions were calculated by hand.
Solution
One Airtable base covering the full 13-step install lifecycle, with compliance gates, role-based views, and an automatic two-tier commission engine.
Tools Used
Impact
Commissions stopped getting miscalculated and deals stopped stalling between handoffs, the whole pipeline runs on one system instead of three tools and a stack of spreadsheets.
ARIS — Aureon Revenue Intelligence System
Problem
Revenue forecasting relied on rep optimism instead of behavioral data, creating phantom pipeline and financial surprises.
Solution
A revenue intelligence engine scoring every deal on momentum, sentiment, and data quality, producing a "true forecast" separate from the rep's number.
Tools Used
Impact
Leadership stopped planning around inflated forecasts and started trusting the number in front of them, catching at-risk deals before they quietly fell out of pipeline.
SwiftFlow Lead Scoring & Dispatch
Problem
Emergency, high-margin jobs were treated the same as low-intent inquiries, slowing response time on the leads that mattered most.
Solution
A logic-based intake funnel that auto-classifies every lead into 1 of 4 states the moment it arrives, with zero manual sorting.
Tools Used
Impact
Emergency jobs get called back first, every time, instead of sitting in the same queue as low-intent inquiries, so the highest-margin work stops slipping to competitors.
Clinical Case Management Portal
Problem
Patient treatment progress and clinical reviews were tracked across spreadsheets and email threads, with no single view of case status.
Solution
A full case management platform: relational database, dentist-facing dashboard, structured review workflow, and automated intervention alerts.
Tools Used
Impact
Dentists stopped chasing case status over email and spreadsheets, everything they need on a patient is one login away, and admins finally have a real-time view across every provider.
Boxing for CEOs Webinar Funnel
Problem
Manual follow-up and unsegmented reminders capped attendance as webinar registrations grew.
Solution
A fully automated funnel: instant Airtable sync on signup, a behavior-triggered reminder sequence, and automatic post-webinar segmentation.
Tools Used
Impact
Attendance more than doubled, course sales up 40%, and the team got back 12+ hours a week previously spent on manual follow-up.
AI Inbox Operations Manager
Problem
Most business owners lose 20-30 minutes a day manually sorting email, with inquiries buried under newsletters and spam.
Solution
An 11-node n8n workflow that classifies every incoming email with AI and routes it: inquiries logged with a drafted reply, receipts logged with amounts, newsletters filed, spam trashed.
Tools Used
Impact
Reclaimed roughly 2+ hours a week that used to disappear into manual inbox sorting, and every business inquiry gets a drafted reply within the same minute it lands instead of hours later, so fewer inquiries go cold before anyone responds.
BuildFlow: Construction Operations Platform
Problem
Estimating ran entirely through Google Sheets, with no connected system for tracking jobs, materials, or client-facing updates.
Solution
Every process mapped in Lucid before building, then converted into a 9-table Airtable database and a branded Softr client portal.
Tools Used
Impact
Clients get real-time project status without calling the office, and estimating no longer lives in a spreadsheet only one person can safely update.
Operations Command Suite
Inventory tracking dashboard across multiple locations, with live stock status and reorder flags.
Aureon Revenue Intelligence — Deals Overview
Airtable interface showing deal stage distribution and regional pipeline breakdown.
Healthcare Intake Dashboard
Patient intake and appointment tracking by provider, built in Airtable.
Application Overview
Admissions pipeline interface tracking candidates, eligibility, and enrollment by track.
Student Performance Analysis
Course completion, assignment scores, and forum participation tracked in one dashboard.
Financial Tracker
Real-time business profit, sales, and cost metrics pulled from a live Airtable base.
The Ledger — Command Center
Personal and business finances combined into one CFO-style tracking system.
Time-Off Request Automation
Zapier-to-Airtable workflow mapping the full approval-to-notification path for time-off requests.
Discovery Call
A real conversation about what's actually breaking in your operations, not a sales pitch.
Scope & Planning
A clear plan for what gets built, in what order, and why, before a single table gets created.
Implementation
Execution and testing, full documentation, and optional team training built into the build.
Review
Check the system against the original goal, and adjust what needs adjusting before it goes live.
Execution & Maintenance
The system runs, gets monitored, and gets fixed fast if anything breaks.
Documentation
Every process written down clearly enough that anyone on your team can follow it.
Team Training (Optional)
A walkthrough with your team so the system gets used the way it was built to be used.
The details that make a project easy.
Frequently asked questions.
Most operations builds run 2 to 6 weeks depending on scope, table count, and how many integrations are involved. You get a clear timeline before any work starts, during the scope and planning stage.
No. Whether it's Airtable, a CRM like GoHighLevel, a migration, or an AI tool layered into your workflow, I document every system as I build it and offer optional team training, so whoever runs it day to day can operate it without needing to understand the backend.
Airtable, Softr, Make, n8n, and GoHighLevel are the core stack, with Noloco and Zite for certain portal builds. If your business already runs on one of these, I build inside it rather than replacing it.
Yes. Most engagements start by mapping what you already have and keeping what's working, then replacing only the parts that are actually broken.
Every project ships with full SOP documentation, team training if you want it, and after-build support and maintenance, so if something breaks, you've got someone to call instead of guessing.
Yes, optional team training is built into the implementation phase so your team is using the system correctly from day one, not guessing.
Ready to build a smarter business system?
Interested in working together? Reach out via Upwork.
Hire Me on Upwork →